9:00
Ingrid will open the conference by introducing the theme for the first day, New Movements in Digital Design.
Throughout the day we will explore upcoming trends for digital design, how to be a designer when the real and the fictional blends together in our products, how to design for the far future, and the next generation of interfaces, typography, and design tools.
+ More info
Ingrid is Co-founder of Design Matters and founder of Usable Machine, a UX studio based in Copenhagen. When she is not busy with Design Matters, she likes to work with innovative and challenging design projects to make technology more beautiful and user-friendly.
9:30
Facebook is fishing for our email passwords, Amazon is listening to our conversations for laughs, Tik-Tok spying on our kids. The fact that we see so much dirt on the surface, makes it likely, that it’s even worse under the surface. The solution for all of this: “Ethics”. Design ethics! Tech ethics! Business ethics! Ethics for AI! But is it?
+ More info
Oliver Reichenstein is the founder and director of iA, the Tokyo, Zurich, and Berlin-based design consultancy. Oliver studied philosophy in Basel and Paris and started working for a band agency after his degree. He moved to Japan in 2003 where he founded iA. Throughout his work, Oliver is trying to connect the dots between design and philosophy.
iA serves clients in the media industry like Nikkei, NHK, Condé Nast, Red Bull, The Guardian, Asics, Die Zeit, and Wikipedia. iA is also known for its design philosophical essays and, mainly, iA Writer, a pioneering minimalist text editor they have been developing since 2010.
10:00
Over the course of the last 40 years, we have seen more changes to the way we communicate than in the time since Gutenberg facilitated mass communication. We have already transitioned from reading mostly on paper to reading predominantly on screens, and have started to engage with written communication in augmented, virtual, and mixed reality technologies.
Despite the yet unknown and untapped possibilities of these new realities, we must never forget that humans are at the center of this. Successfully designing for new technologies requires careful consideration of our physiological limitations, and as designers, we have an obligation to observe this if we are to shape this future.
+ More info
Bianca is a creative based at the intersection of typography, type design, and technology. In her current role as Creative Director at the London-based studio for typeface design, Dalton Maag, she enjoys getting to the core of the company’s culture and helping people find their very own tone of voice.
10:30
11:00
Anita will go deep into design and the tools the team has developed to create an informed and holistic user experience. She’ll talk about Twitter’s role as it relates to managing misleading information — from proactive measures that elevate credible information and accounts to reactive measures that limit the spread of misleading information on Twitter.
+ More info
Anita Butler is a San Francisco-based design director at Twitter leading numerous design teams focused on the health of the Twitterverse. Prior to Twitter, Anita was the Head of Design for Facebook’s Stories Experience where she helped build the Stories format. At Facebook, she learned deeply how social networks work and why people share. Anita lives with her husband and 2 boys in San Francisco. In her spare time, she likes to make things and torture her kids with long hikes and walks on the beach.
11:30
Web forms don’t have a decent reputation, and rightfully so. Very often they are inaccessible and difficult to use, with awkward live validation and notorious error messages, painful dropdowns, broken logic, and horrendously evil CAPTCHAs in the disguise of street signs and crosswalks. In this session, we’ll learn common pain points that customers experience way too frequently, how to solve them, and how to create an interface that excels at getting the information from the customer in a way that’s friendly, accessible, and obvious — helping conversion and business KPIs along the way. Vitaly will show you the do’s and don’ts for web forms and share insights on human psychology and how people think when they are dealing with a purchase decision, a subscription form for or signing up for a newsletter
+ More info
Vitaly Friedman is the co-founder and editor-in-chief of Smashing Magazine. He loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running front-end/UX workshops and webinars. He loves solving complex UX, front-end and performance problems.
12:00
13:00
As ‘fake’ or artificially generated news and people and products fade in our digital feeds daily, as scam products are getting better and better, riding the wave of conspiracy theories, the distinction of what real and what is not is becoming harder and harder for many. At the same time as far away future scenarios of social unrest and climate change are escaping fiction and coming into our reality, what is present and what is future is becoming also quite hard to discern. In some way, what we considered before a quite clear and binary distinction is becoming less and less so. The lines between real and fake, present, and future are getting more and more blurred. Simone will talk about his experience in designing in this blurred space, where products are sometimes real and sometimes fictional.
+ More info
Simone designs experimental versions of the future. He explores the implications of living and interacting with networked, smart, and autonomous things.
His work focuses on exploring the implications of living and interacting with networked, smart and autonomous systems. His works are both commercial and artistic, and many of his works and prototypes have been exhibited all around the world.
13:30
We spend so much of our mental energy trying to optimize our time or improve our creative productivity, but boredom is necessary for our creative work. As creatives, the best way to improve our creativity is by deliberately adding boredom and non-work time to our schedules.
Jeannie will guide the audience in defining the right kind of boredom that helps people design better, giving practical and concrete suggestions.
+ More info
Jeannie Huang is a designer, botanical artist, and photographer (and all-around creativity enthusiast). She currently serves as a Senior Product Designer for Behance at Adobe. Jeannie’s passion is to empower creatives to get the exposure their work deserves so they can build their creative career. Alongside her role at Adobe, Jeannie is a photographer and floral designer who’s work has been featured in Harper’s Bazaar, Vogue Italia, and other publications.
14:30
15:00
‘She is’ is a website for Japanese women, inspiring them to live their lives on their own terms.
Manami will talk about how she did the design for the website, and what role the design plays in engaging and empowering the community.
15:30
2020 was an exhausting year for many of us, but for Sam it wasn’t just due to the pandemic. A week before lockdown, he became a Dad. Over the year, Sam took time to step away from work and focus on raising his son, and learning to become a father. What he didn’t expect was how many of these lessons would apply to his work in UX. Sam will share a few stories about how learning to become a parent, also taught him how to be a better designer, and design leader.
+ More info
Sam is a Design Lead at Google, based in California, but originally from England. Working for the BBC in London, Netflix, and currently, at Google, his focus has always been helping people connect, be it to a great TV drama, a breaking news story, or simply to themselves.
16:00
Our lives are lived more in the digital world by the minute, yet our representation of ourselves has not been very creative. Fashion is still a very physical thing and an extremely pollutive industry, so why shouldn’t we dress ourselves more in the digital world? The Fabricant researches the way we will dress our future selves, will we still have bodies at all? We want the freedom of expression, without harming the planet. We should be able to dress ourselves, wasting nothing but data and exploiting nothing but our imagination.
+ More info
Amber Jae Slooten is a fashion designer and works with the body, animation and digital fashion design. As the first to graduate with a full digital collection back in 2016 her work always questions the way in which we will fit, purchase and wear clothing in the future.
She is a co-founder and creative director of The Fabricant, a digital fashion house that creates clothing that is always digital, never physical. Unconstrained by the boundaries of the physical realm, they create intriguing and seductive 3D fashion experiences of endless possibility.
16:30
9:00
Ingrid will introduce the theme for second the day of the conference, The Danish Design Attitude.
Throughout the day we will explore how the Danish design tradition has shaped our practice as digital designers with a unique approach to democratic work practices, user participation, simplicity, crafting, and a high standard for quality work.
+ More info
Ingrid is Co-founder of Design Matters and founder of Usable Machine, a UX studio based in Copenhagen. When she is not busy with Design Matters, she likes to work with innovative and challenging design projects to make technology more beautiful and user-friendly.
9:30
Design is shaping our entire society, from the furniture and kitchen utensils in our home, and the interface on our phone, to our cities and urban spaces. Design is everywhere and it’s changing the current situations to new desired ones. But how do we ensure that the new design improves our current situation? How do we design for the better of people and society, and not just to improve technology and the economy?
Danish design is renowned for its simplicity and craftsmanship, but also for thinking about society at large. In this talk, Marcus will explore if it is possible to find some answers in the classic Danish design tradition, if we should re-evaluate well-known principles from the Bauhaus movement, or simply define a set of next generation design principles?
+ More info
Marcus is a designer from Denmark, with deep expertise in editorial design, interaction design, and strategy.
For more than a decade he has helped international brands and organizations turning strategy into tangible products and experiences, by encouraging purposeful ideas executed with character and playfulness. Marcus is also a regular teacher and a member of the advisory board at the Danish School of Media and Journalism.
Marcus is currently Digital Design Director at the strategic design firm Kontrapunkt. Former co-founder of creative agency Trouble and publisher of Mayday magazine.
10:00
Over the past few decades, design has emerged as one of the most fundamental practices — helping us, as humans, understand, engage with and shape the world around us. But, can it offer solutions to the world’s countless and most critical problems?
In this talk, Lesley discusses design to serve real-world needs and its evolution to today’s exciting and complex design climate. She explores emerging trends that offer a glimpse into our future, from using biology to create living, breathing solutions to envisioning futures we must avoid.
+ More info
Lesley Price is Communication Director at The Index Project, a Danish foundation focused on design for impact and behind renowned design prize The Index Award.
With a background in journalism, Lesley is passionate about storytelling and outside of 9-5, writes on innovation, tech, and culture. In line with Index, her mission is to show how design, from the super simple to sci-fi, is fundamental to bringing humanity forward.
10:30
11:00
The future is not a distant place in the unknown, but rather a tangible place in the present, a constant construction of thoughts, ideas, decisions, actions, and images of what is possible tomorrow.
We need a new language and a new approach to address the future that goes beyond the futurists as the magical oracle and uses the future as a hands-on democratic process, a collective creative practice, a new organizational culture, and a critical mindset of inquiry.
In this talk, Nicolas will share how for the past 7 years Bespoke has been helping firms and institutions around the world transform into the next generation of organizations, incorporating Futures Design as a core practice to learn how to use uncertainty as an asset for innovation, creativity and for the development of more sustainable and systemic solutions for tomorrow.
+ More info
Nicolas Arroyo is one of the Founding Partners and Director of Foresight at Bespoke, a Futures Studies and Experience Design firm empowering courageous organizations and individuals to use the future as a source of hope and inspiration for the present.
With more than 14 years of experience in the creative industries and a background in architecture, visual arts, Nicolas’ work strives to inspire organizations to imagine and design better futures for people and the planet.
13:00
In this talk, Christian Bason will share fresh insights from a new study among directors of leading corporate “x labs” – digital transformation teams, innovation labs, and design studios. What are the opportunities and challenges they face, what methods and approaches do they deploy, and how do they measure success?
+ More info
Christian Bason is CEO of the Danish Design Centre. His role is to set the strategic direction for the organization and to govern the most demanding initiatives and activities. Christian is a leading international authority on design, innovation, and leadership in business and government.
12:00
13:00
The tattoo community is growing stronger and stronger around the globe, and so is the tattoo industry. Despite this, as an industry, it is still primarily off-screen. How can it be digitalized? Tattoodo, the world’s largest platform for tattoo, culture, and lifestyle, born in Copenhagen, is managing to do exactly this. Brady will dive into the challenges and excitement of cracking the traditional codes of the tattoo community. With a focus on design and creative expression, he is finding ways to digitalize a fast-growing yet predominantly non-digital industry.
+ More info
Brady Mason is Head of Product at Tattoodo. He is a multi-disciplined designer – with a previous background in digital marketing – focused on bridging the gap between creativity, human behavior, and interactions. Outside of his work with Tattoodo, Brady is actively involved with innovation hubs and startups looking to conquer the challenges and opportunities of the digital age.
13:30
Trust, or “tillid” in the native tongue, is fundamental in Danish society and is seen as an accelerant for progress. Damion will share the importance of “tillid” in the design of products for electrical cars and their drivers.
+ More info
Damion is Senior UX and Design Manager at Clever where he is driven to use design to ensure value and attraction in the entire solution. His cross-disciplinary skillset of graphic and interaction design is foundational in his approach to designing experiences that are relevant for people. After 24 years in the design industry, what matters most to Damien at the moment, is being part of the larger movement to improve life and humanity.
14:00
Design is so embedded into the Danish society due to a very long design track record. Since the late 1990’s design has been high on the Danish political agenda as a global competitive stronghold. In this talk, Christina Melander will share insights from a comprehensive mapping of the values that constitute the Danish design DNA and Danish design approach to sustainable value creation.
+ More info
Christina Melander is programme director at the Danish Design Centre. For more than 20 years she has worked in the intersection of design strategy and value creation, business development, innovation, and design policy. In addition, she is the Head of the Danish Design Award, and among her recent work is a comprehensive mapping of the Danish Design DNA.
14:30
15:00
How do we make the right brand decisions for digital products? And how do we avoid that our product ends up looking the same as the competitors? Digital design done right utilizes branding to differentiate products on the market, and UX to deliver value. Brand design done right utilizes digital as a canvas to structure future proof experiences.
Alberto will share the story on how he and his team created a simple matrix to move across a wide range of design decisions that exist between brand DNA and product development. In his talk, he will present this method, and how it can be used to design better and more unique digital products.
Alberto Vitullo leads the design team at the Danish Design Agency Charlie Tango, and specializes in big-scale design systems. Storytelling and curiosity are core aspects of Alberto’s personality. His work in photography, graphic design, branding, and product design has allowed him to live in Italy, London, and Copenhagen. Through these experiences, he has honed his specialty in design systems, a discipline that’s taught him how to combine multiple crafts into effective, smart solutions.
15:30
Mitsuko will talk about how SPACE10 stands out in researching and designing products and ideas to enable a better everyday life for people and the planet. You will discover how their research and innovative thinking addresses some of the major societal changes which are expected to affect people and our planet in the years to come.
+ More info
Mitsuko Sato is the Visual Design Lead at SPACE10. Her works centers on the principles of expressing inclusive and circular design through highly engaging and beautiful mediums. She designs and art direct projects from democratising access to clean energy, to empowering people through advanced technology, to recipes for the future of food.
16:00
LEGO makes some of the world’s most inspiring toys for children, and as a company, it has a unique, creative DNA. Thomas will speak about the creative processes at LEGO, from idea to final product design.
+ More info16:30
